DynAds Pro, Rotation and Tracking Expert

DynAds Pro is the outcome of our efforts to create an easy to use software for more demanding applications, after the success of our DynAds dynamic banner rotation software.

DynAds Pro is a real rotation and tracking expert. In addition to all the good features of DynAds, Pro is equipped with lots of powerful features.

Here are some common application of DynAds Pro:

Banner Advertising management

Sell your ad space yourself. Let DynAds Pro rotate the ads and track the impressions and clicks. It is compatible with CPM (cost per 1000 impressions), CPC (cost per click), and fixed rate CPA (cost per action, such as leads and sales) advertising. Your advertisers can login and check their real-time statistics.

General purpose content rotator

Rotation capabilities of DynAds Pro are not just limited to rotating banner ads only. Since it is a content rotator, you can use it to rotate any type of contents, like a content management system. For example, rotation of images, complete pages, "tip of day" style texts,... It can also be used to distribute frequently changing contents to the pages of your site or to other sites such as weather reports or news headlines.

Keyword targeted ad campaigns

If you are operating a search engine, you need to display targeted ads matched to the search terms the visitor searches for. Similarly, categorized link directories need to display ads matched to the current category theme. With the multiple keyword targeted campaigns of DynAds Pro, this can be easily implemented. Just tell the keyword(s) you want a match for, and DynAds Pro will return the ads matching those keywords.

List rotation

Suppose you want to display 10 random selected ads out of 100 stored ads. Or suppose you are displaying links or ads of your partners on a page, and you want to change the order of the ads at every page load. The list rotation capabilities of DynAds Pro are great tools to implement such applications. You can select N ads out of M ads with random, random slice of consecutive ads, or sequential slice of ads methods. And then apply list operations on them such as randomization, random circular shifting, and reversing.

Link and Form rotation

DynAds Pro can select the destination URL of a link or form among a list of possible URLs, after the link is clicked or the form is submitted. The destination URL can be selected randomly, or sequentially. This feature is ideal to implement random links. In addition, this feature can be used to distribute form leads equally to partner sites.

URL redirection and tracking

DynAds Pro can redirect links and and save a tracking record for every click. So it is a full featured redirection script that enables you to keep the click statistics of links on your site, to track the clicks to your banner ads on other sites, and to hide the destination URL of links.

Tracking pay per click keywords

With the link tracking capability of DynAds Pro, you can easily track the keywords you bid on the pay per placement search engines. In addition, with a tracking code on the order confirmation page, you can discover which keywords are resulting in sales. See the article on tracking pay per placement ads.

Tracking page view of your site

DynAds Pro has a capability to track the page views of your site by placing a script code on the pages. Then every page views will be recorded by DynAds Pro and will be reported just like other tracking codes.

Tracking visitor behavior on your site

Every campaign of DynAds Pro can be configured to set a unique persistent cookie into the visitors browser. This cookie will then be saved with every tracking record to follow the visitor. Thus you can analyze the behavior of the visitors: to which page they go from a particular page, or from which campaigns they are directed to a particular page. See the article on tracking visitors and sales.

Back-tracking the origin of a sale

When you place a page view tracking code on the order confirmation page (or an equivalent tracking code showing a specific action has taken), then you can back-track the origin of the sales if you enabled visitor cookies of the tracked campaigns.

Track domains sending traffic to your site

DynAds Pro can extract the domain information from the saved referrer domain record saved with every tracking record, and display it in the visitor transition reports.

Tracking search terms visitors used to find your site

Similar to the domain information, DynAds Pro can extract the search terms embedded in the saved referrer domain record, and display it in the visitor transition reports. The method works for almost all major search engines. Thus, you can analyze which search terms are used to find your site, and which ones are resulting in sales.

Serve to other sites from one installation

From one installation of DynAds Pro, you can serve unlimited number of other domains. The only technical restriction is that the SSI and cookie ad load methods do not work on remote domains.

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